# Process

## Four-step approach

1. Audit and direction: review the current site, product surface, or codebase to identify the real friction before execution starts.
2. Structure and design: improve hierarchy, messaging, and component decisions so the interface communicates more clearly.
3. Implementation: build or refactor the frontend with maintainability and realistic editing workflows in mind.
4. Iteration after launch: refine the result based on feedback, analytics, and operational reality.

## Working style

The process is collaborative and direct. The aim is to keep feedback loops short and decisions grounded in the actual business and product constraints.

## Relevant pages

- Services: https://yngcreative.co/what-we-do
- Selected work: https://yngcreative.co/our-work
- About: https://yngcreative.co/about